GROWTHLY INSIGHTS
A practical checklist before starting a new business website
Plan a website project around clear business goals and a realistic launch process.
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Start with the outcome
Decide whether your priority is enquiries, product discovery, online sales or customer support. Each goal requires different pages, calls to action and measurement.
Prepare content and ownership
Gather approved brand assets, services, photographs, contact details and legal policies. Decide who can edit the website and who owns domains, hosting and analytics.
Plan for launch and improvement
Test responsive layouts, forms, accessibility, search metadata and analytics. Treat launch as the beginning of ongoing optimization.
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